DESIGNING A MARKETING PLAN, by Rosa Mª Bellido

 


Warmer:

Students get into Mentimeter (5756 4109 ) and answer about ROI and ROE ratios for the Business Plan study: Diret and indirect competitors.

Minilesson

TasK:  In pairs students will elaborate   the Marketing Plan.

Exercise

To make a list of products or services to be sold with details about

Cost   Price      Margin.

In order to study merchandising, retargeting for their business.

And for the supply organization involved.

Activity

Classify sales and revenues in a 3 period time with an excel spreadsheet.




End

Finally we will watch a video related to the topic to find new ideas and to fix the vocabulary, terms and information explained before:



The activity contributes to the three kinds of networks: 

1. Affective-engagement: 

Students have developed a close engagement between each other in this session.

2. Recognition-representation:

They could recognise the need of team work for setting a company.

3. Strategic-action & expression:

This made me learn about challenging activities for the future and see students reaction I had not seen before.





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